What Is Impression Management?????

Table of Contents

Impression Management:-

The process of influencing the thinking of other people about certain individual, object and events by spreading, limiting, optimizing information in social discussion is known as impression management. It is mostly used in influencing customers to sell them product and services for maximizing revenue of company.

 This concept is mostly used in human social discussions. First, Erving Goffman had presented the concept of impression management. This concept is related to understanding human behavior.  It is consciously and subconsciously taken actions to influences other's thinking.
It is an attempt to manipulate way of looking us by others to make easier achievement of our goal. We try to show us confident, attractive, well spoken, well listeners, talent, capable, interesting and good characteristics to impress others.

 We try to make favorable our features to get wanted results of impression management.  Impression management can be enforced anywhere like office, school, college, movie, market, training, society, social media etc.

Impression management is similar to self presentation. First, concept of impression management was used in mutual consultation. Later it was also used in digital communication. It is useful in psychology, sociology, communication, organizational behavior, marketing and media field.

Importance  OR Reasons of Impression Management:-

 1.Useful In Daily Life:-

Impression management creates impression to others. It happens due to body gesture, looks and voice tone of person. It creates long lasting effect on mind of others.

2.Achieving Desired Results:-

Impression management helps to get works done by others. It is because it motivates people to work by spreading impression on them. So, desired results can be achieved.

3.Self Improvement:-

Impression management helps person to bring self improvement through developing tendency of creating better impression on others and managing it properly.

4.Self Awareness:-

Impression management helps people to know strength and weakness of them in order to influence others. They develop self concept. They recognize themselves.

5.Developing Personality:-

Self concept brings self improvement. Self improvement forces other to see distinct features of him through impression. So, impression management helps to maintain and develop personality.

6.Making perception:-

Proper impression management creates positive person and improper management cannot do so. It helps to perceive what kind of person he is through his way of impression creation.

7.Gaining power:-

Employees demand special rights, privilege and power by showing impression of his contribution, performance and positive results he brought in organization.

8.Increasing Self Respect:-

Proper impression management helps to perceive person or employees in better sense. So, he is respected and praised everywhere.

9.Career Development:-

Employees can achieve financial and non financial incentives through effective impression management. He can get best responsibilities, challenging tasks, promotion, allowance, reward etc.

 Process of Impression Management:-

The process of influencing the thinking of other people about certain individual, object and events by spreading, limiting, optimizing information in social discussion is known as impression management. It is mostly used in influencing customers to sell them product and services for maximizing revenue of company.

1.Self Presentation:-

It is first step of impression management. In this stage, individual decides the image to be presented to others. It is presented in form of actions, behavior, looks, expressions, communication and other things which influence others to make attitudes about us.

2.Impression Stimulation:-

It is second step of impression management. This step involves finding the cause why we try to spread specific impression to others. It may be to get approval, acceptance, respect from others, certain objectives. It may be done to sales maximization, show self different from others and show self as a leader.

3.Impression Creation:-

It is third step of impression management. This step involves choosing the best actions, behaviors, expressions, looks, communication and other factors related strategies to form intended impression. It may include certain body moves, certain words, sound tone and expressions.

4.Impression Prediction:-

This is fourth step of impression management. It involves actively estimating the intended impression to others. This consist confident body posture, smiling, eye contact and engaging with others.

5.Impression Adaptation:-

It is fifth step of impression management. In this step, we should adjust our action or behavior if we feel impression we are trying to form is not working or not being perceived. It involves making certain changes in behavior and actions accordance with our intended results.

Impression management is continuous process. We should observe and adjust to be sure either we are forming intended impression or not and desired goal is being achieved or not.

Frequently Asked Questions

1.Explain the Meaning of Impression Management.
2 Explain the Importance of Impression Management.
3.Mention the Reasons of Impression Management.
4.Describe the Process of Impression Management.
5.What is the meaning of impression management?
6.What is impression management with example?
7.What is impression management in communication.
8.What is impression management in HRM? 
9.What are the benefits of effective impression management?
10.Why is impression management important to relationships?
11.What are the 5 impression management strategies?
12.What is the most important tip in successful impression management?
13.What is the process of impression management?
14.What is the process of impression?
15.What are the 5 stages of impression management?
16.What is the process of impression management in psychology?